Staging environment
Caitlin Sullivan
Free series

Product Management Fundamentals

A comprehensive series on product management, this is everything you need to know about PM fundamentals!

May 14, 2025 – Feb 4, 2026
Virtual (Zoom)

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Wed May 14·1:00 PM UTC

AI Customer Insights: Prompt Fixes + Top LLMs for Analysis

Most people trying to use AI for customer insights work feel stuck: vague summaries, missed signals, and more cleanup than clarity are the norm. But with the right prompt tweaks and model knowledge, AI can become your *partner* (not just an assistant) for deep customer research analysis. I’ll show you the small changes that save me *days* and help surface more actionable, relevant insights.

You'll learn from

Caitlin Sullivan

Ex-Head of UXR at Spotify Business/Soundtrack. 550 Hours Testing AI for Insights

Wed Jan 14·1:30 PM UTC

3 Tactics for PMs: Immediately Better AI Analysis

AI analysis is now part of how PMs work — summarizing research, categorizing feedback, pulling patterns from data. But most people get inconsistent results and don't know why. Then they doubt *all* AI analysis. The issue usually isn't the model. It's the prompt and data setup. I'll demo exactly where things break and show you three fixes you can apply immediately.

You'll learn from

Caitlin Sullivan

Ex-Head of User Research at Spotify Business/Soundtrack. AI Advisor.

Wed Feb 4·1:30 PM UTC

Claude Code for User Insights: What Agents Can Do

Most people use AI for one-off analysis — paste data, write a prompt, hope for the best. Using agents is different. You break the work into steps, let each agent do one thing really well, and get more done at the same time. The output quality is noticeably better. But most people haven't seen this in action. This session shows you what's possible so you know what you're building toward

You'll learn from

Caitlin Sullivan

Ex-Head of Research at Spotify Business/SYB ᐧ AI Advisor for Customer Insights

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