Amplitude AI Analytics

Cohort 1

How to Stay Relevant as Product, Growth, and Marketing Blur

Krista Seiden

Digital Analytics Leader, Product Strategist, and Industry Evangelist

Adam Fishman

Advisor, Interim VP of Product at Mozilla, ex-Patreon, ex-Imperfect Foods

Where the walls are coming down, who owns what, and how to position yourself in a role that didn't exist two years ago.

Expert takes on the product/growth/marketing overlap

What to double down on and how analytics, growth, and product practitioners are navigating the same shift differently.

How to identify the skills that compound

Hear what AI fluency actually looks like in your role so you have a clear understanding of how to stay competitive.

How to recognize new expectations for the job

Validate Your Idea with Data Before You Build

Elena Avramenko

15+ yrs in Product & Marketing, award-winning founder, 100+ new product launches

Run your idea through a 5-question diagnostic that exposes the validation steps most builders skip.

Diagnose whether you're about to “vibewaste”

Lock in your WHO, PAIN, PROMISE, and the riskiest assumption that has to be true to make each next decision clear.

Write a sharp, testable bet on your idea

Walk the 14-day arc from sharp bet → ICP → interviews → Lovable prototype → Amplitude signals.

See the full path from bet to evidence-based verdict

How to Drive AI Adoption with a Buildathon

Dmitrii (Dima) Abramov

Lovable Ambassador, Vibe Coding Community Builder

Anyone can build now. We'll talk through what it looks like when the marketer, ops person, etc. ships the prototype.

How to support builders across your organization

Get the framework you need to successfully run a hackathon: format, prep, and what makes it work or flop.

Why a hackathon beats a training program for AI adoption

Together, we've led hackathons for thousands. We'll share what non-technical people actually built and what stuck after.

Real examples from the events we've run

How to Stop Shipping Blind with AI-Built Products

Gregor Spielmann

Co-founder, Adasight | ex-Amplitude, Optimizely

Follow a live demo to set up tracking and capture the signals that drive real product decisions.

Instrument your AI-built product in Amplitude

Set up shared company, product, and market context so every decision gets smarter, not just faster.

Build a knowledge base that compounds

Create a repeatable decision process with documented rationale that connects your analytics to weekly action.

Run a weekly learning rhythm

Bots, Agents, and Headless Users: Today's Analytics Reality

Jim Gordon

Award-winning analytics leader, also known as Jimalytics

Jim Kultgen

Head of AI Strategy at Amplitude

Identify which AI-driven interactions to instrument—including headless usage and agent-initiated sessions.

The new behaviors you must measure

Apply a framework to classify bot traffic and remove the noise distorting your product metrics.

Bot taxonomy and how to work with it

Walk away with specific instrumentation steps to begin an AI-native analytics program this quarter.

A starter checklist you can act on

How to Vibe Code with Lovable and Amplitude

Jake Lee

Amplitude Solutions Engineer

Learn how to bring your idea to life with Lovable and measure the outcome with Amplitude the same day.

Ship and instrument in the same flow.

We'll cover landing pages, lead capture, validation prototypes, internal tools. All real use cases with real numbers.

Where this stack actually wins.

Event naming, user properties, and the small decisions that save you a week of cleanup down the line.

Learn directly from Amplitude AI Analytics